What you need to build public relations

Publicity Builder is a collection of public relations software templates that you can easily edit using Microsoft Word or your favorite wordprocessor. Expert comments are included throughout each document to provide direction, ideas, and examples. Also includes Microsoft Excel worksheets to help you with budgeting and prioritizingfill in the variables and print.

 It's like having your own PR firm

If youre not making the most of PR, youre losing sales. Publicity Builder puts all the resources of a PR agency at your fingertips, and gives you all the tools you need to get free and credible exposure for your products, services, or company... fast

 What is publicity, and why do I need it

Publicity, also known as PR, is much more than just free advertising. Another person is talking about you, telling the world about your product or service. And who will the world believe You or someone talking about you Publicity is crucially important to your success. Every business can use it. You know all those magazine articles, reviews, and TV feature stories that mention or focus on products and companies These are the result of PR. Sometimes, when you see a product in a movie or TV show, thats PR too. Companies usually pay for those product 'placements', but thats another story.

Make news, grab headlines, and more

Newspaper, magazine and TV news editors are always looking for stories. After all, they have to print a whole new paper or produce hours of TV news every day. They care about finding stories. They couldnt care less about selling your product or you. So how do you get your product in the news The secret is story power, or angle. Knowing whats news And timing. If you dont have these elements, your PR efforts will probably be unsuccessful. But with them, theres no limit to how much publicity you can achieve. Publicity Builder teaches you to maximize your exposure by using the principles of angle, newsworthiness and timing, and shows you how to apply them to your product. It shows you how to write pitch letters, press releases and create a press kit, and includes preformatted documents that you can modify to your needs. And youll sound like a pro when you call. Plus, a special section shows you how to get the most out of trade shows and conventions, from planning your presentation to capturing media coverage.

 PR is also good for your personal success

The simple fact that having an article published in a trade magazine or even a city newspaper will enhance a career faster and longer than almost anything else you can do is not recognized by most people. The few people who take advantage of this fact are the ones most likely to succeed in both their business and their personal lives.

 Expert resources at your fingertips

Now you can use the same tools the experts use. In fact, consultants purchase Publicity Builder every day because they know how useful it is for themselves as well as their clients. Launching a new product or service Now there's no need to start from scratch. All documents can be quickly and easily customized for any business. Here's what you get

•  Step x Step Instructions
•  Business Marketing Plan
•  PR Plan
•  Agreement HighTicket Review Product
•  Agreement NonDisclosure
•  Checklist Trade Show FollowUp
•  Checklist Trade Show Strategy
•  Company Backgrounder
•  Letter Appointment Confirmation
•  Letter Case History Article Release
•  Letter Reprint Request
•  Letter Thank You Review Product
•  Letter Thank You Schedule a Demonstration
•  Letter Thank You w/Technical Answer

Sample Press Release Templates

•  Press Release Award Announcement
•  Press Release Business Event
•  Press Release Community Event
•  Press Release Fundraising Event
•  Press Release Group Officers
•  Press Release Meeting
•  Press Release New Company
•  Press Release New Contract Award
•  Press Release New Personnel
•  Press Release New Product
•  Press Release New Retail Business
•  Press Release New Service Business
•  Press Release Personnel Change
•  Press Release Product Upgrade
•  Press Release Religious Group Appointment
•  Press Release Restaurant Opening
•  Press Release Service Program
•  Press Release Sports League

Worksheets Help Build Your Stories

•  Worksheet Case History
•  Worksheet Company Positioning
•  Worksheet Company Spokespeople
•  Worksheet Features & Benefits
•  Worksheet Goal Setting
•  Worksheet Media Contacts / Calendar
•  Worksheet Meeting Agenda
•  Worksheet Phone Pitch Script
•  Worksheet Pitch Letter
•  Worksheet PR Planning
•  Worksheet Press Release
•  Worksheet Press Release New Personnel
•  Worksheet Product Positioning
•  Worksheet Telephone Inquiry
•  Worksheet Trade show Budget

Put Your Press Release Out Today

Day one, you can put a press release in the mail or online to hundreds of important reviewers, editors, writers and producers. Youll be a hero when you turn the page and see your picture and story in a major publication. There are no tricky computer programs or applications to learn. JIAN Publicity Builder installs itself on your computer, and it's just point and click from there...

Put the necessary structure into your business that you need to increase profits, improve efficiency, and enable you to grow. If Publicity Builder doesn't help you build your business, we will buy it back from you JIAN is here to help you succeed.